King Khalid University Partners with Leading Five-Star Hotels and Hospitality Organizations for a Hospitality Training Program in Thailand
12 February 2025, Aseer, Saudi Arabia – King Khalid University (KKU) has announced a significant partnership with leading five-star hotels in Thailand to initiate an inaugural internship program for tourism and hospitality management students. This initiative aligns with Saudi Arabia’s Vision 2030, which seeks to attract 100 million tourists annually by 2030 and position the Kingdom as a major global tourism hub.
This partnership is part of The Apprenticeship Program for Training in the Tourism Sector, an initiative launched by the Ministry of Tourism of Saudi Arabia to enhance the skills and expertise of individuals in the tourism and hospitality industry. The program provides participants with hands-on training opportunities through collaborations with leading global hospitality institutions. Its objective is to equip trainees with practical experience and international exposure, enabling them to contribute effectively to the growth and development of the tourism sector in Saudi Arabia.
Dr. Reham Mashat, Dean of the Faculty of Tourism at KKU, revealed that 14 students pursuing degrees in International Hospitality Management and Mountain Resort Management will embark on a two-month internship program in Thailand. The initiative, supported by the Saudi Arabian government and the Ministry of Tourism, focuses on providing hands-on hospitality management experience in Thailand—a globally recognized tourism leader. The program also aims to foster long-term, mutually beneficial relationships between the two nations within the tourism sector.
The selected students will gain practical experience at prominent destinations, including Bangkok and Phuket. Their placements include the Al Meroz Hotel in Bangkok, the leading halal-certified hotel catering to Muslim travelers, and the Amatara Welleisure™ Resort in Phuket, a multi-award-winning wellness resort known for combining luxury with holistic well-being. The program is designed to equip students with valuable industry experience, preparing them to contribute to Saudi Arabia’s ambitious tourism goals upon their return.
A key component of this program is its collaboration with Siam Senses, a leading Thai hospitality management brand under World Reward Solutions. With extensive expertise in managing luxury and mid-range hospitality properties, Siam Senses is committed to promoting exceptional service standards and operational excellence. The brand will play a pivotal role in ensuring the success of the training program by offering students practical exposure to core hospitality functions, guest services, and cultural sensitivity training within the Thai tourism context.
Additionally, the program highlights the importance of Aseer, a rapidly developing region in Saudi Arabia that is central to the Kingdom’s tourism growth strategy. Nestled amidst scenic mountains, Aseer is set to become a global year-round tourism destination through substantial government investments aimed at enhancing infrastructure, eco-tourism, and cultural offerings. Known for its breathtaking landscapes, pleasant climate, and rich heritage, Aseer is poised to attract international visitors seeking nature, adventure, and cultural experiences.
Looking ahead, King Khalid University and the Saudi government plan to expand this internship program, targeting the placement of over 400 students in Thailand by 2026. This collaboration is expected to strengthen bilateral ties between Saudi Arabia and Thailand, as both nations work toward establishing themselves as prominent players in the global tourism industry.
The logistics and coordination of the internship program in Thailand are managed by World Reward Group, ensuring students have seamless access to on-the-ground training and experiential learning. Through exposure to Thailand’s highly developed tourism sector, the program not only benefits participating students but also lays the groundwork for continued collaboration between the two nations in areas such as hospitality, destination management, and sustainable tourism development.
As Saudi Arabia progresses on its Vision 2030 journey, this partnership with Thailand reflects the Kingdom’s unwavering commitment to nurturing a robust tourism industry and developing a new generation of leaders poised to elevate the nation’s hospitality and travel sectors. With the involvement of Siam Senses and other key players, this initiative will contribute to long-term growth and innovation in both countries’ tourism industries.
About King Khalid University | www.kku.edu.sa
King Khalid University (KKU), located in Aseer, Saudi Arabia, is a prominent institution known for its academic excellence, innovative programs, and commitment to preparing students for dynamic global industries. Among its most distinguished faculties is the Tourism Management and Mountain Resort Management Department, which plays a key role in supporting Saudi Arabia’s Vision 2030 by developing future leaders in the nation’s rapidly growing tourism sector. The department offers specialized programs focusing on hospitality management, sustainable tourism, and mountain resort development, leveraging Aseer’s unique mountainous geography and cultural heritage as a natural training ground. With strong partnerships in the global tourism industry, including international internship programs in destinations like Thailand, KKU provides students with practical experience and global exposure. Graduates from this department are equipped with the skills and knowledge to contribute to Saudi Arabia’s transformation into a world-class tourism destination.
About Amatara WelleisureTM Resort | www.amatara.com
Amatara Welleisure Resort, located in the serene coastal haven of Cape Panwa, Phuket, is a multi-award-winning luxury resort renowned for blending wellness and leisure into an unforgettable retreat. With its breathtaking ocean views, elegant suites, and personalized wellness programs, Amatara offers guests a holistic escape that rejuvenates both body and mind. The resort’s signature welleisure concept combines traditional Thai healing practices, cutting-edge spa treatments, and fitness programs, including detox, yoga, and stress relief therapies. Guests can indulge in organic, nutrient-rich cuisine tailored to their wellness goals while enjoying five-star amenities such as infinity pools, a private beach, and immersive cultural experiences. Known for its emphasis on health, relaxation, and luxury, Amatara is not just a destination—it’s a transformative journey towards well-being and rejuvenation.
About Al Meroz Hotel | www.almerozhotel.com
Al Meroz Hotel in Bangkok is Thailand’s first premium halal-certified hotel, catering to Muslim travelers with world-class hospitality and unwavering adherence to Islamic principles. Strategically located near Bangkok’s key attractions and shopping districts, the hotel blends luxury, convenience, and cultural sensitivity to deliver an exceptional experience. Its facilities include halal-certified dining options, prayer rooms, and separate swimming pools for men and women, ensuring a welcoming environment for Muslim guests. With its warm Thai hospitality, elegant rooms, and commitment to meeting the highest halal standards, Al Meroz has become a preferred destination for both leisure and business travelers seeking a premium halal experience in the heart of Bangkok.
About World Reward Solutions | www.worldrewardsolutions.com
World Reward Solutions is a leading luxury lifestyle and travel management company, offering bespoke concierge services, corporate travel solutions, and personalized rewards programs to clients around the globe. With a reputation for delivering exceptional experiences, World Reward Solutions caters to the unique needs of VVIP clients, businesses, and individuals seeking seamless travel planning, exclusive privileges, and curated luxury experiences. Their comprehensive services span across sectors including luxury hotels, private aviation, event planning, and lifestyle management. As the company behind Siam Senses and key partnerships in the hospitality industry, World Reward Solutions is dedicated to driving innovation and excellence in global travel and tourism. With their deep network of partners and commitment to personalization, they continue to redefine luxury by ensuring every client journey is smooth, memorable, and tailored to perfection.
